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Back To Vidyya Coming Soon: National HIV Testing Day

27 June 2000

The National HIV Testing Day Campaign educates the public about HIV counseling and testing and encourages actual counseling and testing for those at risk for infection. NAPWA, along with several national partners, coordinates this effort which allows state and local organizations to develop campaigns in their communities. The campaign for 2000 focuses on targeted outreach to the African American and Latino communities, adolescents, young gay, bisexual and transgendered men, and women of childbearing age.

The campaign was developed in 1995 to respond to the increasing number of HIV infections among specific populations and the widespread ambivalence among many Americans about the value of knowing their own HIV serostatus. NAPWA believes that participation in HIV antibody counseling and testing is a critical step in one’s decision to take control and responsibility over one’s health. The National HIV Testing Day Campaign brings the "Take the Test, Take Control" message to a diverse group of people and communities nationwide.

Highlights of 1999 Campaign

In 1999, nearly 10,000 campaign and media kits were distributed across the country to National HIV Testing Day Campaign organizers. The campaign produced over 57 million media impressions. The Centers for Disease Control and Prevention reported that National HIV Testing Day increases the number of HIV tests, and HIV positive tests results.

Key campaign sponsors for 1999 included Bristol-Myers Squibb Immunology, Cable Positive, Inc., National Alliance of State and Territorial AIDS Directors (NASTAD), U.S. Centers for Disease Control and Prevention (CDC), U.S. Health Resources and Services Administration (HRSA), Whitman-Walker Clinic. The partners were Abbot Laboratories, Agouron Pharmaceuticals, Calyptebiomedical Corporation, Congressional Black Caucus, Epitope, Inc., Gilead Sciences, Inc., HIV Talk Radio Project, Inc., and SmithKlein Beechum Consumer Healthcare.

Campaign 2000

The campaign for 2000 promises to be exciting and will build on the success of previous campaigns. Components for campaign 2000 include:

  • NHTDNews – official National HIV Testing Day newsletter
  • African American and Latino Community Initiatives
  • Local Social Marketing Initiative targeting woman, adolescents and gay, bisexual and transgendered men
  • National HIV Testing Advocacy Network Conference in San Francisco, CA
  • English/Spanish campaign material developed and distributed nationwide
  • National and local print and broadcast media outreach
  • Cable television video public service announcement (PSA) placement
  • Life Awards/National HIV Testing Day Luncheon

For more information, or to receive a campaign kit, contact Tony Farmer at 202-898-0414 x147, 202-898-0435 (fax), email at tfarmer@napwa.org, or Catina Perkins-Gibson, x111, cperkins@napwa.org, or check out the NAPWA website, www.napwa.org


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Editor: Susan K. Boyer, RN
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